Pathformance in the News.
Left Hand Agency and Pathformance Partner, Creating Meaningful Omnichannel Media Measurement for CPG Brands
“Evaluating how different channels and mixes are performing allows us to provide marketing leaders with the measurement their finance teams are asking for. Being able to prove advertising impact allows our clients to justify media spend outside of digital channels.”— Lauren Rigley, CEO Left Hand Agency
Vibenomics and Pathformance Team Up to Redefine In-Store Measurement
"By working with Pathformance, we're able to provide the data-driven analytics our brand and agency partners need to optimize campaigns and maximize return on investment." — Steve Triplett, VP of Sales at Vibenomics
SmartCommerce, Pathformance Partner to Help CPG Brands Optimize Real-Time Independent Commerce Media Performance
"With consumer shopping behaviors evolving rapidly, it’s critical that brands can optimize their digital commerce strategies in real-time.” — Jennifer Silverberg, CEO Smartcommerce
Pathformance Technologies and AirBaton Announce Partnership
"With AirBaton’s frictionless platform and Pathformance’s measurement, we are excited to bring brands a smarter, frictionless, data-driven way to maximize campaign impact.” — Elizabeth Johnson, CEO Pathformance
SideChef and Pathformance Partner to Elevate In-Recipe Campaign Performance Insights
“We’re excited to partner with Pathformance, as their expertise in measuring the effectiveness of marketing campaigns aligns perfectly with our mission at SideChef—to deliver transparency and measurable results for our partners.”— Kevin Yu, CEO at SideChef
Inc. Names Pathformance Technologies to Its 2025 List of the Fastest-Growing Private Companies in the Southeast
"Being recognized by Inc. is an honor for the Pathformance team. We are on a mission to help brands and marketers truly understand the impact of every advertising dollar.” — Elizabeth Johnson, CEO Pathformance Technologies
Interested in partnering with us?
Our proprietary technology connects media to in-store and online sales, giving partners a clear, real-time view of what’s working—and what’s not. Whether you're a brand, retailer, or media partner, working with Pathformance means unlocking smarter insights, stronger performance, and measurable results that drive growth.
Schedule a meeting with our team to get started today!