Who We Are
At Pathformance, it’s all about empowering you to achieve more. We were founded to solve the challenges advertisers face—fragmented data, misaligned strategies, and inconsistent measurement. By unifying measurement and activation, we ensure every campaign delivers clear, actionable insights that drive smarter decisions and real growth.
We see ourselves as an extension of your team, guided by values like collaboration, innovation, and creativity. With Pathformance, it’s not just about collecting data—it’s about providing standardized, meaningful measurement that turns insights into action and ensures your success every step of the way. Together, we’re setting a new standard for marketing excellence.
CEO
Elizabeth Johnson
Under Elizabeth’s leadership, Pathformance is creating innovative solutions that leverage proprietary data and technology to provide the most effective and efficient marketing solutions for the industry. Her background expands from brand marketer to agency leader, which gives her a deep understanding of the needs of the industry as a whole. She uses her expertise to ensure her team makes an instrumental impact when working with brand and ad-tech clients. Under her leadership, Pathformance earned rankings in the Inc. 5000 Fastest Growing Companies in 2022, debuting in the top 1000, as well as ranking 79th in the Inc. Regionals Southeast.
In 2023, Elizabeth was recognized as a Tech Trailblazer in the Top Women in Media and Ad-Tech by AdExchanger which recognizes women who are creating and improving ad-tech and media projects, breaking through walls of success in product and engineering, the most male dominated sectors of the media and advertising industry.
COO
Chris Bedford
Chris joined Pathformance in 2020 and has played a key role in transforming the company from a service-oriented business to a technology-driven one that can meet the needs of major CPG advertisers. His expertise in automating complex processes and his background in omni-channel retail and digital marketing have been crucial to the success of the development of Pathformance's SaaS platform, PathX.
Chris has a keen eye for identifying trends and leveraging them to create innovative solutions that drive competitive advantage. Chris's ability to navigate the complex digital landscape equips him with the foresight to anticipate industry shifts and capitalize on emerging opportunities.
