Under Elizabeth’s leadership, Pathformance is creating innovative solutions that leverage proprietary data and technology to provide the most effective and efficient marketing solutions for the industry. Her background expands from brand marketer to agency leader, which gives her a deep understanding of the needs of the industry as a whole. She uses her expertise to ensure her team makes an instrumental impact when working with brand and ad-tech clients. Under her leadership, Pathformance earned rankings in the Inc. 5000 Fastest Growing Companies in 2022, debuting in the top 1000, as well as ranking 79th in the Inc. Regionals Southeast.
In 2023, Elizabeth was recognized as a Tech Trailblazer in the Top Women in Media and Ad-Tech by AdExchanger which recognizes women who are creating and improving ad-tech and media projects, breaking through walls of success in product and engineering, the most male dominated sectors of the media and advertising industry.