Understand and optimize your campaign’s impact with Pathformance

Start Measuring Your Success Today!


We've helped over 400 brands driving meaningful growth. We work with agencies and brands to turn insights into actionable plans for improved marketing performance.

It’s easy to get started with Pathformance. Whether utilizing data we source or your 1st-party data, we provide sales lift measurement for over 85 retailers. Additionally, we can measure nearly any retailer when provided with the necessary data.

Ready to get started?

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Sales Lift Measurement

Whether measuring a campaign as a brand requirement or looking for a measurement partner to add value to your campaigns, Pathformance is here to help you understand your results.

Sales Lift Measurement is required by many brands. We often work directly with brands to ensure measurement is standardized across tactics. When we align brands and agencies, we can choose a set up that measures each tactic individually and holistically to validate your media spend.

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Analytics in Action

With Pathformance you can better understand your campaign performance and optimize future campaigns. Drive more revenue with measurement by turning analytics into actionable strategies.

Smarter Targeting, Stronger Connections

Pathformance helps you connect with the right people at the right time in the right place


Total impressions measured


In media budget measured


In incremental sales

See firsthand how we can help you understand your campaign results and apply the knowledge to your next campaign