Measurable Growth, Smarter Investments
Pathformance empowers advertisers with data-driven solutions that maximize campaign performance and ROI. Our AI-powered platform, PathX Pro, bridges the gap between media spend and sales impact, delivering full-funnel measurement that connects marketing efforts to real-world outcomes. With real-time analytics, media mix optimization, and actionable insights from solutions like Social Listening and PathX Verified, brands can maximize advertising efficiency, adapt quickly to changing consumer behaviors, and drive stronger ROI.
Sales Lift Measurement:
A standardized approach that helps brands assess campaign effectiveness by measuring sales impact across various tactics and channels
PathX Verified:
Engages consumers with rewards linked to validated purchases using receipt-based proof across any retailer, driving loyalty and maximizing ROI
PathX Pro All-in-One Platform:
Provides brands with real-time measurement and optimization tools to refine media strategies and maximize ROI
Social Listening:
Provides brands with deeper insights into consumer behavior by analyzing patterns across digital platforms, allowing them to act on trends rather than just observe them