Activate. Measure. Grow.
Pathformance empowers Advertisers, Brands, and AdTechs to achieve more by solving industry challenges like fragmented data, misaligned strategies, and inconsistent measurement.
Measure your Marketing with Pathformance
Pathformance’s all-in-one platform, PathX, helps marketers and brands capture real incremental sales with industry-leading methodology. From pre-campaign planning to post-campaign analysis, PathX delivers weekly refreshed, SKU- and geo-level performance data across retailers, campaigns, and media tactics — giving teams the insights they need to make smarter decisions and drive measurable results.
Industry-Leading Methodology
Proven Test vs. Control Design
Our difference-in-difference methodology uses true control groups to measure real incremental sales, delivering accurate and actionable insights for every campaign.
Transparency First
Measure What Matters
We use verified point-of-sale (POS) data to quantify real incremental sales lift, giving your team clear, verifiable results to guide smarter marketing and campaign decisions.
Granular Insights
SKU-to-Store Level Insights
See performance at every level: SKU, store, category, and geography — to identify top products, regions, and strategies for maximum campaign impact.
PathX: Our All-in-One Platform
Proven Test vs. Control Design
PathX connects pre-campaign insights to post-campaign results in one platform. Track campaigns, view dashboards, and optimize performance with confidence.
Smarter targeting, stronger connections
Pathformance helps you connect with the right people at the right time, in the right place
Pathformance 3rd Party Measurement
Transparency: Built for transparency and tailored to campaign goals
Independence: Measures performance independently
Coverage: Captures both retailer-specific and full-market sales
Planning: Supports Annual Planning, JBP, and QBRs with holistic insights
Insights: Delivers granular, actionable data to guide strategy
Flexibility: Custom study designs adapt to brand objectives and evolving campaign needs
PathX in Action
PathX gives marketers a single platform to measure, connect, and optimize their campaigns all in one convenient place.
Client Testimonials
Real-Time Data for Optimal Marketing Spend
See what Pathformance can do for you.