Our product availability optimization is based on the relationship between 2 or more variables that when combined can give us a more complete picture of each other.
For example, high performing locations where product out of stocks are occurring due to a promotion that is out-pacing replenishment should be treated differently than those where declining sales or low volume are accompanied by outs.
A simple shift of your media investment from those locations least likely to perform, to those most likely to perform will increase the overall performance of your campaign by reducing wasted impressions you will increase your media efficiency substantially.
And because we do not rely on a single variable to inform the media allocation recommendations, you will never accidentally turn off a great performing location due to a single out of stock.
If you have any further questions, please contact your Pathformance team member for assistance.