Follow Your Audience

Determine and Export your Feasible Store List


Determine which calculator to use

If you know your budget and want to see how many locations you can cover, then choose “Locations.” If you need to determine your budget, then choose “Budget.”

Next enter your "Goal Metric"

Let’s say you want to make sure you have no less than 1,000 impressions per store each week and an eCPM of $18.00. will want to set your ”Goal Metric” to $18.00.



Then enter your Locations, Number of Weeks, and/or Budget, depending on which calculator you are using

The calculator will return an expected budget, expected number of locations, or expected time of campaign depending on your initial selection.

Now you can use the store selector to choose your channel, retailer, DMAs, or audience data for targeting

Using these filters will enable you to get closer to the ideal number of locations you can reach with your campaign.


Finally, work with a Pathformance team member to use your newly refined list to set up a measurement plan for your campaign.